Got Loyalty?
Guest post by Bill Hanifin, Hanifin Loyalty I’m fascinated by the gaps that exist between perception and reality. Sometimes they are much bigger than we believe and, even though we live and work in a...
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Badgeville Launches Revolutionary Treatment for Sales Woes at Dreamforce
If you’re attending Dreamforce this week, be sure to stop by Booth #342 for a free consultation with our expert engagement doctors — and to learn more about Badgeville for Salesforce.com, ourÂ...
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What is a Game Mechanic?
With the explosion of gamification, there seems to be a lot of confusion around what a Game Mechanic is. While using the word as a blanket term to cover all aspects of game design isn’t exactly a...
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Meet Badgeville Embed — The Gamification Solution for Software Providers!
When software goes unused, software providers lose customers. The resulting churn of constant client turnover causes plenty of headaches, among them missed revenue opportunities. According to a recent...
View ArticleWebinar next Wed. 11/28: Empower Your Service Desk, w/ Adam Holtby & Carter...
Are you struggling to get your employees to adopt service software, or having trouble getting customers to participate in self-support communities? You’re not alone — many organizations face these...
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When Gamification is Good for Social Business
Just like the early days of social business, gamification is having its own share of successes and failures. Â Businesses who bet on gamification early are willing to experiment and jump ahead of the...
View ArticleWill 80% of Gamification Projects Fail?
This week, Gartner Research announced that, despite 70% of Global 2000 organizations adding at least one gamified solution by 2015, 80% of gamification projects will fail because of poor design. I...
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Harvard Business Review: How Deloitte Made Learning a Game
Gamification is a powerful motivator for learning and educational experiences. Deloitte Leadership Academy (DLA), which was just featured in a Harvard Business Review Article, is designed to help...
View ArticleModern Loyalty is about Deepening Customer Engagement
(Note: This post was authored by Bill Hanifin, Managing Director, Hanifin Loyalty) Last week, Chris Lynch, Badgeville Director of Product Marketing, and I hosted the “Double Your Engagement: Create...
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On the Air: CNBC Discusses EMC’s Gamification Success
Badgeville’s Omar Divina appeared on CNBC’s Big Data Download today to discuss the rising trend of gamification in the enterprise. Watch the clip to hear all about how hi-tech leader EMC improved key...
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